Minimal Effort

They have low interest and power in the company which makes them open to influence. For many general organizations, customers can be identified as having low power and low interest. Individual customers will have low power against a company unless they are organize with one another against the company. Customers also are relatively uninterested in the activities of the company as long as they receive what they require from the company. Customers are however becoming increasingly more interested in the inner workings of an organization. Due to recent turmoil in the financial industry, customers are more interested in their financial service providers. Therefore, organizations may be required to do more than the minimum.

are justified. General staff are usually considered to fit this description. This is due to the fact that employees are concerned with job security, pay, promotions etc. This results in them having a high interest towards the business. They also, individually do not have great power over the organization. Acting together, or through a union can increase their power.

organizational activity. Stakeholders are more likely to support activities that they believe will succeed. It is therefore essential to communicate relevant information to stakeholders. One way in which firms can identify stakeholders within the organizational environment is by undertaking a mapping exercise.

The Mendelow framework ranks stakeholders dependent upon the level of power they wield and the level of interest that they have in the operations of the organization. When a business considers the claims stakeholders have on them, they look to examine their expectations and how these can be managed. Stakeholders with the highest combination of power and interest are likely to be those with the most actual influence over objectives. The identification of different stakeholder groups can subsequently aid the organization to determine what type of stakeholder