Overall Organization

Rhoel Aries P. Pinto                                                        Organizational Development

BSBA-HRDM                                                                                Ms. Agloro

OVERALL ORGANIZATION

Company name : Jolibee

( owned and run by the Chinese-Filipino Tan family , the president is Tony Tan Caktiong )

Inputs :

• Globalization ( Globally Competent )
• Jolibee is branching out internationally ( USA, Hong Kong, Vietnam, Saudi Arabia, UAE, Brunei )
• New Management and Strategies to Attain a competitive advantage over McDonald’s and other
• Jollibee expanded quickly throughout the Philippines, financing all growth internally ; They need more employees
• Tan family occupied vital operations but as they expand they brought in professional managers to supplement their expertise especially marketing and finance department
• Arrival of Tony Kitchner and Noli Tingzon (General Manager International Division )

Design Components

• Strategy :

-They focused the 5 F's of operations management : Friendliness, Flavorful Food, Fun Atmosphere, Flexibility in catering to customer needs  and Focus  on Family

-Retaining  tight control over operations management, which allowed it to price below its competitor

-Broadening their core menu and offered unique taste variety developed to consumers taste

-Recruitment of qualified skill and manageable personnel

- Professionalize system and Standardize procedures

-Served time-constrained

-Having the flexibility to cater to the tastes of its local consumers.

-Develop the culture of Jollibee which is the 5F's

-Train employee to achieve effectiveness and efficiency

Global Expansion Strategy

- Kitchner implemented a two-part international strategy which comprised of “targeting expats” and “planting the flag.”  

-  The Large Filipino Population plus High growth fast food market will produce New International Strategy

• Technology:

-They had a big Research and Development (R&D) department and a marketing department. The marketing department gets inputs from customers and the products they like, and then communicate that to R&D. R&D then develops it. And conduct Internal and customer panel test then if it is okay then we can roll out the new product.