Apple Inc Case Study

Apple Inc is an American intercontinental organisation with a hub on conception and fabricating consumer electronics and intimately connected software products. Entrenched in Cupertino, California on April 1, 1976 Apple evolves sells and supports a variety of personal computers, music players, mobile phones, and computer software’s and hardware accessories. As of November 2010, Apple operates over 300 stores worldwide and online shop where its products are sold. The Apples well known hardware products involve Macintosh for personal computers, the iPod for media players and iphone. The Apple Inc was known as Apple computers Inc for its first thirty years of business. The Apple Inc dropped computers from its name on January 9, 2007 because the Apple’s expansion towards consumer electronics in accessions to its core business of personal computers.

Apple employs over 49,400 employees worldwide and Apples financial results for its fiscal fourth quarter ended September 25, 2010 Apple posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion or $4.64 per diluted share.

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumer around the world through its innovative hardware, software and internet offering.

Brand Name: Apple has well established and strong brand name among the consumer and its competitor through quality and introducing new products.

Innovative: Apple is been innovative since the beginning, always come up with new ideas and products.

The Product Life Cycle: The Apple’s product life cycle is very small so the revenue is mostly depending on its new product or service.

Fast Growing Industry: Apple started with personal computers, now they are selling music players, laptop computers, mobile phones, iPads and also online music store.

Technological Innovation: Apple can develop strong position in market doing joint venture and Laptop computer market growth is high so it can develop new models to fulfil the need of customers.

Improve Warranty and Reduce Prices: Apple can improve its warranty program and reduce its product prices to challenge its competitor’s prices and hold a strong position in market.

Fierce Competition: Apple has strong competition with its competitors within same industry.

Microsoft: Microsoft recently launched windows 7 with alluring user interface and new features which can attract Macintosh user to switch to windows

Operations: it is the process of transforming inputs into outputs and services. Apple’s software products are developed in US and all