Cowgirl Chocolate

The market for chocolate has a very broad gathering however chocolate with spice has a unique and defined target market on two separate levels, one being the addition of a particular spicy flavor and the other being the way the product is made available to the public from a marketing perspective.In order to capitalize on the growing trend of gift baskets and on the increased sales around the holiday seasons, Cowgirl Chocolates must not only position itself as a high-quality, specialty product, it must position itself as a gift option which is gift market. The company has unique packaging for all of its products which makes all of them suitable as gift purchases. Price-conscious consumers may choose a less expensive tin over the large gift basket because even alone, the tin makes an attractive gift. Additional marketing of the gift bucket and gift basket around the holidays may increase sales of these products. The gift bucket is currently priced to achieve the highest gross profit margin of all products. Offering discounted pricing on this product to wholesalers during the holiday seasons may increase their purchases of this product. Selling additional gift buckets also has the added bonus of using up the overstock of inventory in gift baskets. A special price on gift buckets could also be included on the company’s website and other marketing pieces to gain additional retail sales of the product, as well. In order to capitalize on the growing trend of gift baskets and on the increased sales around the holiday seasons, Cowgirl Chocolates must not only position itself as a high-quality, specialty product, it must position itself as a gift option which is gift market. The company has unique packaging for all of its products which makes all of them suitable as gift purchases. Price-conscious consumers may choose a less expensive tin over the large gift basket because even alone, the tin makes an attractive gift. Additional marketing of the gift bucket and gift basket