Globalization in Sports

Countries and governments had another perspective of sport. They viewed globalization of sport to be one of the ways to promote the welfare of their nation and to enhance their global position in the modern world. In example, Qatar is taking advantage of sports in all its forms and instruments, in order to use it to regain attention in the modern world and to reestablish their place in the world. Qatar is just one of the gulf countries that are employing such strategy by recruiting campaigns (Amara, 2005 in Campbell, 2010). Thus Qatar, by employing such a strategy to develop its sports facilities, is seeking to position itself worldwide as an advanced country which has the potential to host such mega sport event, thus reflecting how technological driven and how modernized is Qatar as part of the topical world.In addition, Qatar, according to Campbell (2010), is taking advantage of the globalization of sports in order to position itself in the global market and the international labor market as a way to appear on the global platform. Qatar is one of the countries pursuing such tactics, however, many qualified, wealthy countries worldwide bid to host international sport events that grasp the attention of millions of viewers. This poses a look and signals an important global political and economic standing that these nations are in (Cornelissen, 2008 in Campbell, 2010). Nevertheless, hosting mega sport games grants the country an image, if not a position, of its political and economic status.

Attractiveness of sport industry profit wiseAs claimed earlier, sport has become more of an industry and market that grabbed attention of capital owners’, corporations and investors. As Campbell (2010) has stated that recently sport has become an industry, forming a new sculpt based on associations, which act with the same concept of corporations (Campbell, 2010). By this, sport is attracting bureaucratic interests of national and international federations. In addition, it is depending completely on national market to organize, sponsor and execute sport competitions. This is a phenomenon that is clearly witnessed in this global era (Campbell, 2010). Such sport federations and interests have profit making motives, and the sport industry presented a solid ground for them to base their projects and marketing