Hazard Moral

Recently our society, the well-being boom is very popular and many people want to follow the trend. The consumers highly regard to use the products in our marketplace. Thus, many different companies have published many variables of eco-friendly detergents for attracting the buyers in current detergent marketplace after they have recognized the consumers’ want, need, and demand. These different detergent companies are competing against each other and continuously invest a huge of money for developing new detergents which are more eco-friendly in our society. Also, they try to expand their market and approach the consumers more closely.

2.1.1 Customers

 Housewives – who have their children or not and a housewife’s eczema.

 People who purse well-being lifestyle.

 People who have a skin disease.

 People who have a dryness skin.

2.1.2 PEST Analysis

Political & Legal Environments

 Political – “10 National Green Growth Strategy”

According to “10 National Green Growth Strategy”, Korean government invests a huge of money on developing green technologies. Therefore, Korean government tries to construct green technologies network infrastructure for cooperating with international organization. Also, they enforce environment certification mark.

 Legal – “Act on the Purchasing Promotion of Green Products”

According to “Act on the Purchasing Promotion of Green Products”, the Korea Ministry of Environment has determined that public institutions have to buy the eco-friendly products which have a mark and Korea Ministry of Environment has acknowledged.

Overall, these political and