Hennes and Mauritz Swot Analysis

Hennes and Mauritz, also known as H&M, is a popular clothing brand from Sweden and has proved itself very popular worldwide. Its main selling point is fashionable trends at affordable prices. They have grown very much in the past 8 years since they've opened up in the United States. They have proven even through a bad economy, they can do well with affordable prices. Despite these few facts about the company itself, there are many strengths, weaknesses, opportunities, and threats to the company. First I will begin with this company's strengths. Strengths- One of the main reasons for H&M's popularity is because of its trendy items for such a low price. This store offers quality clothing at department store prices which is rare for many retailers today. Another strength for this company is their overall delivery time. Hennes and Mauritz, also known as H&M, is a popular clothing brand from Sweden and has proved itself very popular worldwide. Its main selling point is fashionable trends at affordable prices. They have grown very much in the past 8 years since they've opened up in the United States. They have proven even through a bad economy, they can do well with affordable prices. Despite these few facts about the company itself, there are many strengths, weaknesses, opportunities, and threats to the company. First I will begin with this company's strengths. Strengths- One of the main reasons for H&M's popularity is because of its trendy items for such a low price. This store offers quality clothing at department store prices which is rare for many retailers today. Another strength for this company is their overall delivery time. It only takes 12 weeks to get an item from the design to its retail state which is very impressive for a worldwide, low price retailer. The average for retailers is usually about 6 months which is double the time that H&M uses. They also manage to keep the stores brands fresh with guest designers