Strategic Management of Smrt

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Contents

1. Introduction                                                                        3

2. SMRT Background                                                                3

3. PESTEL Framework – External Analysis                                        4        

3.1 Economic                                                                        4

3.2 Social                                                                                4

3.3 Technologic                                                                        4-5

3.4 Ecological                                                                        5

4. VRIO Framework – Internal Analysis                                                5

4.1 Value                                                                                5-6

4.2 Rarity                                                                                6-7

4.3 Inimitability                                                                        7

4.4 Organisational                                                                        7-8

5. SMRT strategy evaluation                                                        9

5.1 SMRT’s main strategies                                                        9-10

5.2 Value chain in Human resources management                10

6. TOWS matrix and recommendation in SMRT                                        10

6.1 Improving threats from opportunities                                                10-11

6.2 Overcome weakness based on SMRT’s strengths                                11

6.3 Recommendation                                                                11-12

7. Conclusion                                                                                13