The Direction of Modern Art by Difference with Ad

[The direction of modern art by difference with ad]

2010153029

Kim hong-chan

The modern art is being difficult understanding. However the advertisement (ad) is being intuitive understanding. Why the difference of the modern art and the advertisement is happened. I think that a cause of the difference is that the purpose of ad is to get close to customer, in other words people. What is better understanding easily? Of course, I think that is advertisement. Before the modern art such as Impressionism or Fauvism, they easily can understand and feel the piece by everyone. Why was the art changed being hard to comprehend? And why was the advertisement changed being easy to comprehend?
The art was focused by artist for human in the renaissance when the art was reviving after the dark ages. Before the renaissance, the art almost was treated for god but after the renaissance, the artists drew paints for human. Since then the renaissance, the artists drew the routine of people. I think that there is typical example of this which the artists drew the routine of people. That is impressionism. Impressionist such as Monet and Pissarro drew the scene of their routine like village that Monet and Pissarro lived or destinations where they took on a trip. Over the time, the artists began to worry how to be different other artists and become famous artist themselves. So they started to make the piece esoteric. The art was getting hard to understand by artist over and over. Eventually, the art acquired their modern form which is abstruse for almost people.
In the initial of the advertisement (ad), a flower of modern marketing, was concentrated for delivering message of products by companies. So the ad almost was consist of texts which are useful to deliver the message than images. Because the companies only thought promoting their products for customer or potential customer. In the past when people were restricted to information of companies of products, the people just believed the information that the companies provided. Nowadays, the people easily can get the information of companies of products due to the advancements in information technology. So the companies show attractive and intuitive the ad for driving the purchasing of the customer. For example, Apple, the company which creates iphone, the ad of the company almost doesn't use the text. Mainly the ad use images like some person using a iphone. The camera view which shows the scenes that the customer watch is focused at the person enjoy using iPhone such as listening music, watching U-Tube, enjoy playing the game with his friends and so on. I feel these scenes intuitive and attractive to purchase the product which they promote. If the company knows me, he feels successful of his ad because he makes the product attractive to me, one of the customers. Like this example, So, the ad is made more sensitive and intuitive, attractive for arousing potential desire of the customer and this marketing strategy of the companies make the ad changed to be intuitive and attractive, sensitive.
The pure mind and consideration of art for human is gone after beginning the modern art. It has made that the art is hard to understand to people normally. And a lot of people have been avoided going exhibition center, art hall and so on. And it has made that the people don't have been of interest to the art.
I think that this phenomenon which is being hard to understand the art to people is dangerous to the art and artist. Because when many people gradually are dying away from the art, the art will become more complicated to understand for minor persons who have a lot of money and interest to art.  Eventually, the artist who has potential gift but nobody knows it disappear easily and a number of artists were disappeared because of economic problem. On the other hand the ad is said by a flower of modern marketing. The ad is enjoying golden age because the ad is made to comprehend easily for human and it make excite people’s emotion. The people even shout with joy to good and excite ad. With its popularity, the ad makes more good quality of ad. This phenomenon makes the ad-maker increased because the market of ad is being bigger more.