Why Has Amazon.Com Succeeded online When So Many Other Companies Have Failed?

Why has Amazon.com succeeded online when so many other companies have failed?

Amazon has succeeded because there prices are unbeatable, they have many rewards and perks for faithful shoppers. Amazon customer service is superb mainly because they are available 24 hours a day; they answer their phones and the go above and beyond with customer service. Case and point I order and item that was defective (the first defective item in 6 years of shopping with Amazon) and the seller ignored my emails and request, so I contacted Amazon customer service and my money was refunded no questions asked within 24 hours and I was told that there was no need to return the defective item to the seller.

The ease of the website when shopping on Amazon is so simple. There is a lot of white space so things are not jumbled together. The Website is very user friendly easy to understand and in easy to read text, all items have picture and specifications. There are many sellers with ratings to add to your shopping experience you are able to read other shopping experiences with a specific seller. Prices are comparative to going to the actual store but I have found that by shopping around you could find the exact same items for a lot cheaper. This beats the heck out of driving around looking for that discount.

Amazon customer service is unparrellel and many of their customers are happy repeat cutomers. This is very noticable by the reviews of their products, the reviews of the seller and the reviews of the shipping speed. Amazon gives incentives for reviews both positive and negative, if a negative review is received Amazon will reply to that review and go above and beyond to resolve the issue; which result in a happy satisfied customer base. I have recommended many people to give Amazon a shot just because of the customer service piece.

When ordering a product from Amazon