About the Company: Edumentor Educational Services

ABSTRACT

The project involves on overall learning of Business environment for a start up in educational sector with primary focus on Business development in new markets to ultimately increase the overall market share and hence the revenues for the company.

The project is divided into four stages:

I. Understanding the product at EduMentor and analyze the competitors and their product present in the market.

II. Framing promotional and business development strategies for EduMentor

III. Development of North Delhi zone and reach the company targets for the zone

IV. Conduct a market research to understand the factors which affects a student most, while purchasing an educational product in this industry.

The Stage I is completed. In stage I, I studied about the undergraduate management programs, various coaching products and analyzed them with respect to the products present in the market

The Stage II the primary phase of development of the strategy for year 2009 has been completed, with minute continuous changes from time to time responding to competitor actions

The Stage III the development activity for North Delhi has been completed with selling part continuing to achieve maximum admissions

The Stage IV involves the measurement of student preferences, and know what all factors are involved in selecting the educational package.

LIST OF ILLUSTRAONS

A) List of figures

S no. Title Page ref.

1. Market share of major players in the market…………………………………. 18

2. SWOT Analysis………………………………………………………………. 19

3. Types of promotion…………………………………………………………... 25

4. STP analysis…………………………………………………………………... 30

5. Board center activity brief……………………………………………………. 47

6. Importance summary…………………………………………………………. 67

7. Summary utilities – Brand Design …………………………………………… 68

8. Summary utilities – Product Design …………………………………………. 69

9. Summary