Overview of Company and Products/services

Overview of Company and Products/Services

Persian Flor (PF) Company will tend to be the leader of greenhouse manufacturing sector in

Iran. It is a subdivision of Ashianeh Sabz Tehran Company and it will offer 3 types of

greenhouses for producing cut flowers and vegetables align with supportive services which will

lead to fulfill customers' demands and concerns. Main aspects for guarantee PF's success will

be affordable price, full range of services, high quality material and equipment in combination

with professional team.

Summary of industry and market Analysis

The Market: According to the latest report by ministry of agriculture, the budget for expansion of

greenhouses in 2006 was around 62 million Euros and the area had a growth around 400

hectares comparing with the previous year (2004). Also, the average price of greenhouses was

around 12 to 13 Euros per square meter. Moreover, above 85% of expansion was in vegetables

and 11.5% in flower production. Development plan for expansion of greenhouses will have a

focused pattern by running around 193 greenhouse villages in 33 provinces during next four

years. Thus, our initial target markets will be Tehran and Isfahan since they are the main

provinces in Iran which have the highest potential for constructing greenhouses; 12800 hectares

and 680 hectares respectively. The growth rate of Greenhouses was around 93 % from 2001

until 2006 and it increased 6.5 % in 2006.The major reasons for this growing market in Iran are

growing government investment in this sector and high regional demand for the products with

appropriate quality. Government finds this industry as one of the main sectors that can invest

the income of oil industry to a tangible asset for the country.

Among the important decision criteria for the customers in order to choose the best

manufacturer beside price are standard quality products which could be matched with different

types of climate and purposes as well as A to Z services.

The Industry: Although the industry may be attractive for new entrants but they do not have

easily