Consumer Behavior - What Major Products /services Do They Buy?

What Major Products /Services Do They Buy?

In today's scenario both products and services are of utmost importance for pre teenage groups.

Firstly, we will focus on the types of products used by children.

This is the era of technology, hence video games, remote sensor , toy , cars , bikes and other such Electronic toys are the first preference of pre – teenage children. Apart from this, dolls have always been and still are the first preference of children. Also, Sports items such as bats, balls, studs, sport shoes give the children a joyride and thus are one of their favourite items. It is for this lesson that marketers and producers are launching huge varieties and variants of these products.

We must not forget, that Clothes such as fancy dresses and attire along with matching accessories such as hairpins, ribbons , bellies and shoes have become a must for children. Clothes they mainly buy from(Lilliput, Pantaloons). Sporting activities are concerned, children are extremely fond of bicycles of different colours, sizes and designs. These newly designed bicycles attract a core group of pre- teenage children. Another important product that catches the eye of pre- teenage children are attractive stationery items such as colourful pencil boxes , paints , colored pencils which help children to give wings to their imagination.

We must not forget lunch boxes and well designed colourful water bottles which though are a necessity for school going children have also become products of their choices and interests. It has been often observed that bags – whether school bags or side bags are an important product for both boys and girls as they are used daily and have to be attractive in order to be liked by the children. Wrist watches(Titan, Fastrack) are favourites of pre- teen kids as they want them to be colourful, attractive and of different designs. These products help children to achieve admiration among their friends and peers.

This age Group is also interested in FMCG products like Maggie, Horlics, Bornvita, Noodles, Cartoon Shaped Tooth Brush etc.

Not just products, even services are in the wish list of these pre-teen children. The most important service used by the children in today's scenario is when they go to malls they love eating at KFC, Mc Donalds, PAPA JONES etc.

They hire TRANSPORTATIONAL SERVICES, which comprise of bus and cab services which drop children to schools and then bring them home.

Few products are: