Consumer Behavior

Consumer Behavior

Peapod

Online grocery shopping has very little difference in behavior to in store grocery shopping since people know the products there is no risk at all for online grocery shipping the only difference is that you don’t feel the product when buying it, it is all visual. Whether you are doing online or in store grocery shipping you still have all the common behaviors for example information contact, funds access, transaction consumption and disposition and communication the only behavior that Is missing from online grocery shopping is store contact and product contact. Different types of people will gain value from online grocery shopping from peapod. People that are prefer convenience, someone who doesn’t have a lot of free time to go shopping ( a mother with a new born or an elderly who cant get around as easily). The peapod idea can reach many people and be very useful. My opinion of grocery shipping is that it is a great idea, the extra charge the consumer is charged to get the groceries delivered would probably equal to the amount of gas the consumer would use to get to the store and back. It’s a convenient idea, that can create a lot of free time for the consumer. Having pea-pod can help a person like the elderly or someone that is bed-ridden. Peapod is still a cheaper option than eating out every night, the convenience of eating out every night can get costly although it saves on cooking and cleaning in the long term eating out will cost more then grocery shopping with peapod....