Situation Analysis -- Marketing Environment Forces Impacting Product/service

The company I picked was KevlarbodyAmour. In the 1970's, one of its most significant achievements in the development of body amour was the invention of the DuPont's Kevlar ballistic fabric. The Fabric was originally intended to replace steel belting in vehicle tires. Kevlar is one of the U.S. Military top providers for body amour as well as flap jackets used for bomb squads. This company is a very good marketer, not only does it provide good quality, but it as well provides protective gear for human beings. This company has nothing but positive reviews; it provides the military with the protection that in needs when in combat. From local law enforcement to state wide law enforcement. Federal prisons to state prisons. Kevlar body amour is one of the top marketing business around the U.S. and the world, it provides great service as well as a provides great products.

Situation Analysis -- Marketing Environment Forces Impacting Product/Service

Three forces that come to mind when thinking about marketing are, natural forces, competitive forces, and technological forces. Natural forces can be anything with a natural product, nothing illegal. Marketing is key for a successful business in having profit as well as growth. Competitive forces, comes to competitiveness is what all marketer’s need in order to successful in any area of competitiveness. Technological forces are based on new products that will be produced as well as to better improve to benefit the Kevlar Company, service and product.

Marketing Strategy: Target Market(s) & Positioning

The model of consumer buyer behavior. This is awareness of the need to buy something; this is called "Problem Recognition. Now in my opinion to understand consumer buyer behavior you must understand how a person interacts. First thing is about price, then place, promotion and product. This is based on the consumer. Kevlar Bullet Proof Vests best fall's under Psychological needs. When it comes to people and the needs of bullet proof vests. People see it as a level of safety, weather it is the U.S. Military, local law enforcement, or just people wanting to stay safe outside of their own house hold. Then consumer not only gets a great product, but will see that this will protect them from elements and predators, and kept them safer with it then worth out it. 1st competitor is Turtle Skin Body Armor. This company has only one difference they claim they have their bullet proof vests, and they are tested with turtle skin. Not only dislike about this is that is it really tested with turtle skin! I as a person would not purchase this product cause of that fact. But this company does say they deploy the most effective tools, and methods being used today, they provide the best hunting clothing that will prevent snakebites and protect from the worst kinds of brush, thorns, briars, and cactus.

2nd competitor