Situational Analysis for Fitness Trackers in Indian and International Market

FitYou

Situational Analysis for fitness trackers in Indian and International Market

Report by

Prashanth Manchikatla (G160435)

Nishanth Jaiswal (G16032)

Sambith Dash (G16042)

Sandeep Kummara (G16035)

Under guidance of Prof. Narasimhan Raj Kumar

Contents

Wearable Markets Industry        

Product definition and its features        

Aggregate market factors        

a. Market Size        

b. Growth        

c. Stage in Product Life Cycle        

d. Sales Cyclicity        

e. Seasonality        

f. Profits        

Category Factors        

a. Threats of new entrants        

b. Bargaining power of buyers        

c. Bargaining power of suppliers        

d. Pressures from substitutes        

e. Category Capacity        

f. Current rivalry in category        

Environmental Factors        

a. Technological        

b. Political        

c. Economic        

d. Social        

e. Legal        

Wearable Markets Industry

Quantified self is a strategy or characteristic to incorporate technology so as to acquire data on various aspects on daily lives such as steps taken, calorie intake, sleep quality, and many more. Once a part of only military culture, today life logging is a part of urban and semi-urban life style. Life logging is an activity of collecting valuable data related to his/her life style so as to analyse them for a healthy and meaningful life. Nevertheless, lifelogging by way of manual analysis is a time consuming activity and could potentially derive into non-synthesized data.