To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

The project was conducted to map the market potential for Galvanized Products in Delhi-NCR region based of primary research. The maximum number of users was from Delhi, Noida and Faridabad, though they mainly constituted the small and medium segment. The maximum potential was found to be in ducting sector and general engineering industry. The major customer preferences were for product flatness and finish. The industrial area in Bawal had big companies which can prove to be good potential market for Galvanized products.

Thus TSPDL should focus on the medium and small segments. Also, it should assure the availability of material to its customers on time. The company can also appoint representatives to make potential customers make aware of the product quality and characteristics to increase market share. The company can also take feedback from its customers to know the current market position and competitors. Price can also play an important role in gaining the market share.

Thus the market potential for galvanized products is increasing and many more companies are coming up and/or expanding thereby increasing the demand for galvanized products.

A glance at the pre-and post-1991 era reveals some interesting and significant structural changes. At the consumer or demand end, the market for steel has been transformed from a seller to a buyer market. Control and regulation have been replaced by competition. Administered prices have been replaced by supply-and demand-determined market prices. In the post-liberalisation era, the structure of the steel industry is significantly and vastly different with the advent of major steel producers in the private sector which have come up with the world class technologies and capacities.

There has been a clear shift towards the selection of the product mix. During the pre-1991 era, the private sector was mainly confined to the production of long products. The only producer of hot-rolled flat products was