Airasia's Marketing Strategy

TABLE OF CONTENTS

Page

1. Introduction 3

2. Background 3

3. Market analysis 4

3.1 Product 4

3.2 Price 4

3.3 Place 4

3.4 Promotion 5

3.5 People 5

3.6 Process 5

3.7 Physical evidence 6

4. Recommendation 6

4.1 Extended service 7

4.2 Vacation product 7

4.3 Mileage awards 7

4.4 Booking management 7

5. Conclusion 8

LIST OF REFERENCES 9

1: Introduction

This essay, from the three keywords "navigation brand, the service, publicity" as to the navigation 7P according to launch, and the analysis of the marketing strategy and aerospace of some special market landing method analysis, expounds the significance of navigation service strategy. This report to the air in the search success factors, and discusses on the market now shipping the advantages and disadvantages. And to discuss the possibility of aerospace market development

AirAsia’s headquarters locate in Kuala Lumpur. AirAsia rapidly develop and become a large-scale multination aviation group who has more than 6,000 employees and 105 flights from initial a small airline with 40 million liabilities within establishment of seven years. AirAsia creates a tremendous impact and influence with its stunning achievement, outstanding performance and rapid growth in airline industry, continues to win numerous awards, such as CAPA Award for “Asia