Airasia Information Technology

Information Technology usage was expenditure very fast, especially with incorporation of computer technology in reservations and ticketing system since 1970’s. In Asia, Air Asia was the first budget airline company which practiced Business to Commerce (B2C) transaction in the airline industry. Ever since Air Asia introduced the online booking air ticket through its website in May 2002 and henceforward used computer network to conduct its business operationally. In the past, E-Commerce has been inhibited by high cost and complex procedures. However, the concept of E-Commerce strategy very important to Air Asia, the usage of Internet has transformed from a subsidiary communication media for large organizations towards an entrenched communication media, which the always neglected small and medium size organizations become possible in attracting online users, ultimately, businesses were then able to expand while keeping the overhead costs within control.

The World Wide Web has revolutionized this scenario radically, due to the development of E-commerce and the emergence of new Internet technologies, the connection on the Internet is cheaper, more secure and reliable, built on standards, with any direct task. In a small airline, such as Air Asia, the development of e-commerce strategies not only took place overnight. The company's e-commerce strategy has been implemented for at least two and a half years since its operation. Until recently, there was evidence that the company had recorded an important contribution from the online business, almost 40% of the total annual revenue of the same year. As a result of social technology changes, Air Asia is able to upgrade its e-business strategy.

The Internet is far beyond the effect of information technology, which connection with mobile communications technology for Asia Airlines to provide new business activities. E-commerce uses Information and Communication Technologies to transfer information through digital or multi-media networks. Air Asia's strategy for E-Commerce is to conduct transactions electronically to enhance relationships with existing and potential customers. The Internet combines network information, financial and logistics networks to make Air Asia traffic faster.