Amul's Supply Chain Management

SUPPLY CHAIN MANAGEMENT

AMUL’S SUPPLY CHAIN MANGEMENT

INDIAN INSTITUTE OF MANAGEMENT RAIPUR

SECTION - B: GROUP_3

Introduction:

The company was founded in 1946 in Anand, a small town in the state of Gujarat in Western India. The Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy. At present, more than 15 million milk producers pour their milk in 1,44,500 dairy cooperative societies across the country. Their milk is processed in 184 District Co-operative Unions and marketed by 22 State Marketing Federations, ensuring a better life for millions.

Key factors for Amul’s success are noted as -

• The farmers owned the dairy.
• The village societies and the district union is managed by the representatives elected by farmers
• Professionals are employed to operate the dairy and manage its business
• The co-operatives were sensitive to the needs of farmers and responsive to their demands

GCMMF:

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2017-18) of US$ 4.5 billion. GCMMF is India's largest exporter of Dairy Products.

For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years.

The following table gives a brief overview of GCMMF.