An Analysis and Evaluation of the Business and Financial Performance of Ryanair for 2011 to 2013

Research Report

Period 29

        Nov 2014        

A report submitted in fulfillment for the award of: Bachelor of Science (Honors) Applied Accounting

Word count: 7,490

Table of Content

1.        Project Objective and Overall Research Report        

1.1        The reason chosen for this topic and organization        

1.2        Objective of research        

1.3 Research questions        

1.4 Background information of the company        

1.5 Framework of the project        

2. Information gathering and Accounting/business techniques        

2.1 Source of information:        

2.2 Methods used to collect data:        

2.3 Limitation of data collection method:        

2.4 Accounting and business techniques used and limitations        

2.4.1 Ratio Analysis        

3. Performance Analysis        

3.1 Financial Analysis:        

3.1.1 Profitability ratios:        

3.1.2Liquidity ratios:        

3.1.3Solvency ratios:        

3.2 Five-Force Model        

3.2.1 Threat of new entrants        

3.2.2 The bargaining power of customers        

3.2.3 The bargaining power of supplies        

3.2.4 Threat of substitutes        

3.2.5 Rivalry        

3.3 SWOT analysis        

3.3.1 Strengths        

3.3.2 Weaknesses        

3.3.3 Opportunities        

3.3.4 Threats        

4. Conclusion and Recommendations:        

1. Project Objective and Overall Research Report

1. The reason chosen for this topic and organization

In order to achieve the profit maximization, business and financial performance analysis regard as important measures for an organization to make better decisions and reduce risk associate with success. Moreover, financial analysis can be used to access the operational performance in the past and forecast the development trend of the future. By analyzing various business models, we can also evaluate the current strategy and see whether the organization fulfills its missions. To have a further study on the above theories, the author choose topic 8 for this report ‘Analysis of the Business and Financial Performance of Ryanair over the last three years’.