Analysis of Apple Inc. Business Strategic Unit (ipad Unit)

Analysis of Apple Inc. business Strategic Unit (iPad unit)

Contents

Introduction 2

1. Strategic position of Apple Inc 2

1.1 Competitive strategic position 2

1.2 Strategic group mapping 4

2. External drivers of change affecting Apple's Strategic Business Unit 5

2.1 PEST Analysis 5

2.1.1 Political and legal drivers 5

2.1.2 Economic factors 5

2.1.3 Socio-cultural factors 6

2.1.4 Technology 6

2.1.5 Legal factors 7

2.1.6 Environment 7

2.2 Five Forces Model 8

2.2.1 Threat of new entrants 8

2.2.2 Threat of substitutes 8

2.2.3 Bargaining power of suppliers 8

2.2.4 Bargaining power of buyers 9

2.2.5 Competitive rivalry 9

3. Value adding activities of Apple's iPad business unit 9

3.1 Resource analysis of Apple, iPad business unit 9

3.2 Value Chain analysis of Apple's iPad business unit 10

4. Sustainability of Apple iPad business unit's strategic position 11

Introduction

Apple is an American-based multinational company that deals in the sell and design of personal computers, computer software plus a range of hand-held gadgets. Apple Inc. is best known for its hardware products branded as Macintosh. Started in 1976 by Steve Jobs, Apple has grown to become one of the current day's iconic designers of consumer electronics. Although Apple deals in a wide range of products, the company treats every product line in a unique way. Each product of Apple is treated as a standalone business unit. This report singles out the Ipad product of Apple Company and analyses this business unit in terms of its strategic competitive position, its external environment and the value addition proponent of its strategic position. This report is based on the UK market.

1. Strategic position of Apple Inc

1.1 Competitive strategic position

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