Financial Analysis Apple Inc.

APPLE INC. FINANCIAL ANYLISIS

Apple Inc. (previously Apple Computer, Inc,) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company’s best known hardware products include the Macintosh computers, The Ipod, the Iphone and the IPad. Apple software includes the Mac OS X operating system; the Itunes media browser; the Ilife suite of multimedia and creativity software; the Iwork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film industry software products, and logic studio, a suite of audio tools. As of January of 2010, the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold.

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc. For its first 30 years, but removed the word “computer” on January 9, 2007, to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As September 26, 2009, apple had 34,300 full time employees and 2,500 temporary full time employees worldwide and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26,2009.

For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a costumer base that is devoted to the company and its brand, particularly in the United States. Fortune Magazine named Apple the most admired company in the United States in 2008, and in the world 2008, 2009 and 2010. In May of 2010, Apple’s market cap exceeded that of Microsoft for the first time since 1989.

Apple great era started in 2001, when the ipod music player was introduced. This set the company on its current course as a major force in consumer electronics. The itunes music store, created to enable users to fill the device with audio, has made apple an important force in the music industry as well. Over 10 billion songs from the stores have been downloaded since the site went active in April 2003.

In 2007 Apple introduced the Iphone, a convergence of entertainment, computing and communications that has roiled the cellular phone industry. Its Apple TV set-top box has had less impact, but signals a continuing interest in the living room.

For now at least Apple appears to have a comfortable lead in the simmering smartphone battle. Since 2007 it has sold tens of millions of Iphones and the similar-looking iPod touches, and the devices have become its most profitable product category.

In April, 2010 Apple announced that it had sold more than 300,000 iPads on the device’s