Annual Consumer Survey on Indian Cars
Autor: rita • March 8, 2011 • Case Study • 7,105 Words (29 Pages) • 2,351 Views
A REPORT
ON
ANNUAL CONSUMER SURVEY
ON INDIAN CARS
By:
ANNUAL CONSUMER SURVEY ON INDIAN
KOSTUB GOYAL
CARS
BY
KOSTUB GOYAL
i
A Report on:
ANNUAL CONSUMER SURVEY
ON INDIAN CARS
By:
KOSTUB GOYAL
FMG 191091
A Report submitted in partial fulfillment of the requirement of
MBA Program
of
FORE School Of Management
Faculty Guide:
Mr.Y.N.Kaushal
ii
EXECUTIVE SUMMARY
CAR industry came in India in the 1940s. After independence around 1955, the Government
of India and the private sectors launched efforts to create an automotive manufacturing
industry to supply the components to the car industry. Hindustan Motors was the only
operating automobile industry. It was established before independence. Now let us see some
major players in the Indian
CAR Industry before 1983:
Hindustan Motors
Premier
Telco
Ashok Leyland
Mahindra & Mahindra
There were some new players who
joined the race in 1983 and post years. Japanese Suzuki joined hands with India to form
Maruti Udyog. The players of the market were:
Maruti Udyog
Hindustan Motors
Premier
Telco
Ashok Leyland
Mahindra & Mahindra
iii
The automotive
...