Apple Buyer Behavior

Introduction

Apple Inc. is a multinational corporation that develops computer software, consumer electronics, and commercial servers. Apple Computers was created by Steve Jobs and Steve Wozniak on April 1st, 1976 and became incorporated on January 3rd, 1977 in Cupertino California. It was a long forthcoming for them computers such as the Apple I, Apple II, Macintosh and Power Macs. In 2001 Introduced the Ipod music player, which would change the way we listen to music forever. On January 9th, 2007 Steve Jobs announced the first version of the Iphone and it would change the way we communicate for decades to come.

The Iphone has transformed from the Iphone to the Iphone 3, Iphone 3s, Iphone 4, 4s and the soon to be released Iphone 5. The Iphone is part of the huge growing Smartphone sector of the wireless industry. The Iphone gives you the capabilities of several devices in one. It is a cell phone that can also be used as a digital camera, email browser, web browser, calendar, digital music player, video camera and so much more. The Iphone is now one of those brands that everyone knows such as Nike, Coca-Cola and Walmart.

The Market

We learned when Apple released their last earning reports that they had shipped out close to seven million units in their first quarter and was up 1.1 million from the year previous. Apple's contribution to the worldwide Smartphone market grew 327.5 percent in a Gartner's survey. Microsoft's Windows mobile software was in the 3rd spot followed by the Blackberry in Spot two. The biggest problem Apple faces is that their proprietary software OS4 only runs on their Iphone's. All other Smartphone manufacturing companies use the Android and Microsoft Windows Mobile. There are 6 main cell phone manufactures using the Androids and Microsoft operating Systems. Dell, Kyocera, Samsung, Motorola, HTC and LG are the hardware manufactures making up to forty-two different Smartphone models. In research Motorola claims they have shipped 13.7 million Smartphone's in 2010 compared to Apple, which shipped 47.49 million Iphone's in 2010 tripling Microsoft.

The software for the Smartphone's was reported from Comscore said Apple reached 37.9 million people compared to 23.8 million for the Android software. This calculates a fifty-nine percent increase for Apples IOS4. Even in Europe Apple dominates with 28.9 million users compared to Android's 13.4 million. These 13.4 million users are split among the Android Smartphone's manufactures we discussed earlier. This gives Apple a 116 percent increase over the Android and a 12.4 percent share of the Smartphone market. Right before Steve Jobs passed away at the Iphone-for-business event he shared the Iphone's market penetration. Steve stated that 28 percent of the Smartphone market represents a 71 percent of the United States