Apple Inc. the Four Ps Case Study

APPLE INC. (INCOPRATED)

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1.0        COMPANY BACKGROUND

        Apple Inc. or also known as Apple Incorporated formerly known as Apple Computer, Inc., is a multinational corporation which produce, designs, develops, and sells computer software, commercial server and consumers electronics.

        The founder of Apple Inc. was Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 that aim to develop and sell personal computers. Later than, it was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple Inc. in January 2007 to reflect its shifted focus toward consumer electronics.

        The mission is to bring best experiences to to students, educators, creative professionals of computing. They also focus to give a best satisfaction to their customers around the world through an innovative technology, software and internet offering. Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets, and the world's second-largest mobile phone manufacturer, by volume, after Samsung.

        Apple market segmentation can be said based on several segmentation techniques. For example, segmented into geographic, demographic, psychographic, behavioural based and positioning.  But it can be said that the major segmentation generally uses is lifestyle segmentation as Apple is the most premium brand. The segment is usually the citizens with enough buying power for purchasing Apple products.

1. Product

Apple Inc is known for its innovation in the world. It has always come up with new products that amazed the whole world. Their product mix includes goods and services that are involves of information technology. They also come with the various products lines such as computers, smartphones, tablets, music devices and another technology.

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The computer line is Mac which is a laptops and desktop that offers differentiation of both items. While smartphone line is iPhone that comes with various model such as iPhone 5, iPhone 6, iPhones XS and more. Their tablet line consists of the iPad such as iPad mini and Apple’s music device line offers the iPod as iPod Nano. Apple also comes out with another technology such as Apple Tv.

Apple’s products also let the consumers feel convenience when using it. More than that, their products design is interesting, the quality itself, their marketing in terms of promotion and retail experience, everything absolutely sets their products attract publics in the world.

The company products mix include the width, length, depth and consistency. Width means that Apple comes up with the variety of products line. Second is length, it refers to the amount of products line that produce by the company and differentiation of products line versions is depth. Apple currently has many versions of their iPhone, four versions of the iPad, four versions of the iPod, and four Mac systems. Lastly is a consistency, that relates to how the product lines are related to each other in terms of use, production and distribution. The consistency of Apples product mix reflects the similarity of product lines. Apple keeps consistent image of simplicity for all products, no matter what version or device.