Apple Inc Mongolia Case Study

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November 14, 2012

The Country Notebook

Apple Inc. is one of the hottest and fasted growing companies in the United States. They were established 1977 and have broadened their products and their name along the way. The Iphone is one of the highest demanded products on the market to-date. With the release of the Iphone 5 hitting the United States a little over the month ago, they have yet to matriculate too many of the international countries. Mongolia has had a great success with prior Iphones, and is eager to get this product in their country. The goal is to accommodate those wishes, and trade the Iphone 5 with Mongolia.

Mongolia operates with nomadic roots, having no major cities in this country. In 1990, Mongolia began to practice a multiparty parliamentary democracy. They allow all of their citizens over 18 years of age an opportunity to vote. The population is right under 3 million people. The President is the head of state. These executive powers are shared with the Prime Minister. The responsibility to nominate the Cabinet is performed by the Prime Minister and authorized by the legislature. Based on the laws of continental Europe and Russia, Mongolia has a civil law system. Mongolia’s economy is dependent on mineral mining, animal products, textiles, and livestock. The minerals are typically exported; these are tungsten, molybdenum, tin, copper, and gold.

Mongolia is land-locked country that is bordering Russia and China. The climate can be considered severe and very different based on the time of the year. ” The climate of Mongolia is characterized by "short dry summer (June to middle of August) and long cold winter (end of November to April) with spring (April to beginning of June) and autumn (end of August to end of October). Summer rainfall seldom exceeds 380 mm in the mountains and is less than 50 mm in the desert areas.” 1. The topography is vast plateaus and mountainous regions. The southern portion is a desert with rocks and sand.

The social institution of Mongolia is similar to the culture we know. The families are large and children are valued. The nuclear family consists of a mother and father with the children. On certain occasions a widowed parent may be a member as well. The extended-family does not have a valuable role in the family setting. The parental role is to train their children in the family profession or in one of their choosing. Marriages were previously arranged, but in modern day they are often allowed to be chosen by the couple. The male role is the head of the house, the provider. This role has been static, but the female role has changed. They are allowed to work and be an active part of society. They are still expected to raise the