Apple Products Case Study

Mohammad AlShammari

H EDU 4310 - 001

27 May 2018

Paper 01: How I was Marketed.

Company 01 – Apple

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Strategies:

1. Pricing Strategy:

The pricing of Apple product is very high which cause the customers to find something extra ordinary in the product. They find that their product is most reliable and most durable among other rivals in the market. Moreover, resale value of these products is are high as their prices are high. This gives them extra fame as the most expensive, most famous, most durable and most reliable brand in the market and hence their products are sold quickly even on higher rates.

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    $999                        $699                     $769                       $399                       $399

1. Promotions:

Apple gives a lot of promotion with their products. They give complete access their personal ICloud. They can easily save their data online and can access them anywhere by just putting the id and password. Moreover, Apple has its own play store where one can easily install apps uniquely made for Apple products. ITunes is also some important feature uniquely available for Apple users which gives high quality sound as compared to other sound apps.[pic 3]

1. Social Media Marketing:

Today is the life of social media. Every person in the world is connected with the social media so it has become a very important and successful marketing place for the brand owners. So apple has its own official pages where they launch their products and their features. Moreover, they do paid promotion on social media like twitter, timber, Facebook, Skype etc.

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1. Places and Branches

Apple branches are available in every city of the world where it is published. Moreover, promotional stalls can be seen in rival points to increase the sales and attract the customers. One can easily claim his warranty or claim any kind of issue regarding the product at these customer care center.

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Company 02: Dawlance

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Dawlance is an international electrical and electronics goods producer. It produces following items:

• Refrigerators
• Washing Machines
• Chest Freezers
• Vertical Freezers
• Split AC
• Televisions
• Microwave Oven

As far as my observation is concerned they approached me through multiple ways. Some of them are following:

1. Through TV Advertisement:

I have seen Dawlance ad many times. Its tag line is “Because Dawlance is Reliable.” This tagline gives a strong impact of the company that they produce reliable things and this is the mission in their production house. So, this gives some extra attraction to the Dawlance from the customers. [pic 7]