Apple Inc.’s Globalization and Innovation in China

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Summary:

Nowadays, when we mention ‘apple’, we are not talking about the fruit, but we are actually mentioning a famous international brand, which is worth about 39.3 billion US dollars.

Apple Inc. was founded in 1976 in California by Steve Jobs, Steve Wozniak and Ronald Wayne. It is an American multinational organization which designs and sells consumer electronics, personal computers and computer software.

In our presentation, we bring in our country, which is the People’s Republic of China. China is the largest country in Asia, and the second largest economy of the world. Entering into the China market is a very important step taken by Apple Incorporation in the move towards globalization.

From the West to the East, from a developing country to a developed country, in the beginning, Apple Inc. faced many problems. However, after a series of innovation, Apple Inc. became very successful in the China market.

In this essay, the process experienced by Apple Inc.’s in terms of globalization and innovation in China, will be discussed thoroughly. Some discussion on the poster and presentation will be included in the essay, as well.

Content:

Summary…………………………………………………………………………………………………………………2

Chapter I  Presentation of Apple Inc.’s Globalization and Innovation in China

(text about PPT)

I.1 The Introduction of Apple Inc…………………………………………………………………………….4

I.2 The Apple Inc.’s globalization…………………………………………………………………………….4

I.3 The Introduction of the People’s Republic of China…………………………………………..5

I.4 Apple Inc.’s Success in China………………………………………………………………………………6

I.5 Apple Inc.’s Problems in China(at the beginning when entering China)…………….7

I.6 Apple Inc.’s Innovation in China…………………………………………………………………………7

I.7 Conclusion…………………………………………………………………………………………………………8

Chapter II The Discussion of the Poster and Presentation

II.1 the Reason to Choose the Organization(Apple Inc.) and the Country(China)…..9

II.2 Discussion about How to Improve the Poster and Presentation………………………9

Chapter III

Conclusion…………………………………………………………………………………………………………….10

Chapter IV

Reference………………………………………………………………………………………………………………10

Chapter V

Appendix……………………………………………………………………………………………………………….11

Chapter I

Presentation of Apple Inc.’s Globalization and Innovation in China (text about PPT)