Effect of Csr and Cultural Organization on Job Satisfaction and Business Performance of Apple Based in China

A case study on the Effect of CSR and Cultural Organization on Job Satisfaction and Business Performance Of Apple based in China

Abstract

This project builds an integrative model which aims to provide an overall interpretation on how the contribution of Corporate Social Responsibility (CSR), organizational culture, and work satisfaction influence business performance.

The project is conducted at an Apple company based in China by using primary and secondary [pic 1] technique uses purposive sampling and simple random sampling and using path analysis. The result shows that strong organizational culture, which has a relationship with CSR is able to increase work satisfaction and business performance of Apple, however, in terms of business performance, Apple have not been optimal as expected because of stronger focus on external compared with the internal focus. Similarly, the implementation of CSR is able to increase the performance of Apple. Organizational culture has a significant role in influencing work satisfaction, and business performance but not for CSR. Since the CSR is the policy of the Apple and aimed to contribute for external stakeholders, therefore the branch office of Apple  in China just implement it without employees’participation.

1. Introduction

The presence of the concept of Corporate Social Responsibility (CSR) triggered by the exploitation of natural resources and environmental degradation due to operating companies or industries that are vying for profit as much as possible regardless of the social impacts that can occur, causing an environmental crisis. Attendance CSR increasingly felt in the early 1960 when the global society in which start on the road to prosperity after the end of World War II (Wibisono, 2007).

Discourse on CSR so received attention from various circles at the end of the end of the 20th century This milestone occurred on the High-Level Conference (Earth Summit) in Rio Janeiro, Brazillia in 1992 which agreed to change the paradigm of development, of economic growth into sustainable growth. The derivation of this agreement, began to raise awareness that companies are no longer faced with the responsibility that rests on the single bottom line that corporate value is not only reflected in the financial condition of the course, but the responsibility of the company should be based on a tripple bottom line concept which was developed by Elkington pay attention to "3P" ie profit, concerned and involved in the fulfillment of public welfare (people), and contribute actively to protecting the environment (planet), in other words there are three equally important goals to be achieved by the company that is economic prosperity, environmental quality, and social justice (Susanto, 2007).