Asahi Group Operation Management

1.0 Executive Summary

This report focuses on the operations management of Asahi Best Base with great emphasis on Sales departments. This assessment are contains a realistic portrait of the customer and the interdependence of internal departments; Operating procedures and strategy analysis practice in a department to meet the eligibility criteria and achieving customer expectation ; operating performance of the department related to operational objectives in achieving the vision of the division. In the final part of this assessment, the operations gaps will be showing and at the end of this report, it will include the recommendations arising from the implementation and control planning.

2.0 Background of Asahi Group

“Asahi Group was founded in 1967 in Japan, as a consumer product of Electronics Company. In 1969, Asahi Tsushin Co., Ltd. was established to serve the
electronics industry with provide assembly, servicing, as well as development, manufacture, repair, and analysis services for advanced products and base units right through to the finished product to the customer. It operate in accordance to international ISO 9000 series certifications. All products, manufactured either within Japan or at our overseas factories are of the same quality. Some of our plants have acquired the even more stringent” "TS16949" certification, “which covers quality management systems for automotive-related products. Asahi Tsushin are supporting the customers' global expansion, and as a company that pursues efficiency in production, it have been expanding overseas since 1987. Currently, Asahi Group have 12 manufacturing locations including Taiwan, Malaysia, Indonesia, and China.” (Asahi Tsushin Co., 2014)[pic 1]

    Figure 1: Corporate Profile (Asahi Tsushin Co., 2014)

In Malaysia, Asahi Group were established Asahi Best Base (ABB) in year 1989 and it was located in Kulim, Kedah. Asahi Best Base are provide the manufacturing of electronic components such as wire harness, PCB assembly of broadcasting satellite receivers, electronic accessories and car automotive component. ABB intends to continuous improvement by focusing on safety, quality, delivery, productivity and inventory manufacturing and service sites, to enhance the customers, employees and suppliers value.

3.0 Operation Management of Asahi Best Base ABB)

“Operational management has been recognized as an important factor in economic growth. It refers to the activities, decisions and responsibility for managing the resources that are dedicated to the production and delivery of products and services. Operations management provides the potential to improve the efficiency and customer service at the same time. (Nigel Slack and Stuart Chambers, Robert Johnston, 2010).”

ABB is the assembly manufacturing of home appliances, audio products and LED products / TV, and car automotive products. Overall operations products and services and operate through "input-output transformation" process. ABB involves input source material such as wires, connectors, terminals, etc.), information (e.g. assemblage process technique), customers (to the internal and external customers), facilities (e.g. test hardware, Cut, Strip, Slit and Crimp Machine) and staff (such as operators, technicians, and engineers).