Beats Elecronics and Argos Ansoff Matrix

Introduction to marketing

Marketing is the tool used by organisations to create a relationship with its customers. Marketing is about identifying and satisfying customer needs and wants in a bid to make or increase profits and research is required for an organization to identify the needs of their clients. Through marketing an organisation aims at retaining its customers and encourages them to buy more and at the same time gain more customers.

Argos is a chain of retail outlets operating within Europe and a much larger presents in the United Kingdom. It has over 800 stores and sales various consumer goods. It was founded in 1973 by Richard Tompkins.

Beats Electronics is an American company founded by Andre Young and Jimmy Lovine in the year 2006.The Company manufactures consumer electronics such as audio equipment and headphones. They have managed to market their merchandise globally since their formation.

Argos

Argos is a well-known brand in Europe and according to their website two thirds of the United Kingdom population owns an Argos catalogue. They offer services to over 100 million people yearly through multi-channel retailing. They release catalogues yearly and always put additional products in a bid to remain relevant and up to date and hopefully increase it as well. The main objective for the business is growth of the organisation. However growth of the business is a key to other business goals such as increase in profits as well as in customers. Argos have managed to use the internet as a successful marketing tool with 26 per cent of their sales being generated from online and their online presence enables shopping with them to be a pleasant experience .The company also has its own television channel were customers can look at new products and the presenters demonstrate how they are used. With over 4 million people ordering online or through the phone Argos is a great example of a successful company using internet marketing to its fullest potential.

Brand

Branding can be briefly described as the technique used by organisations to differentiate their products and services from other businesses. They do this by associating their business with a logo, sign, name or something that helps define the organisation. The Argos brand enables customers to familiarise with their products and be confident when purchasing goods from their stores, this then insures repeated customers as they have not only faith in the product they purchase but the business as well. A company’s brand is built through advertising and promotion. Building a brand is essential as the brand can later be a great asset to the organisation. Advertising and promotion increase awareness and strengthen its market position as well. Positioning the brand is probably the most important part when it comes to creating a brand image. Brand positioning