Blog - Marisol, Joan and Roberto

I agree with Marisol, Joan and Roberto.

In my opinion Ministry of Sound had many problems from the beginning.

First his style of music "Acid house" was related to drugs, the gangs threatened the appearance of the club. But thanks to the change in security policy and zero tolerance of drugs they managed to change its image, which was highly threatened. So this is not a problem anymore.

Second, the wide portfolio was also a problem, to the point that even they didn’t knew whom they were. That’s why they had to examine what the core of Ministry of Sound was. In my opinion they had lost their main objective, which is why, when new fashions and music styles arrived they did not even notice because they were focused on a thousand different things but not the important ones.  They forgot that they always have to have a long-term goal and that your brand must be well seen by consumers always.

That’s why, they had to make a reorganization of the entire company, and there would be three divisions:

• International arm: encompassing radio, touring and record compilation.
• Brand division: focused on retail, product licensing and the Ministry website.
• Marketing division: aiming to form long-term relationships with brands.

This reorganization does not seem good enough for me. Marketing division should no be only focused in the relationship with other brands, they should care about theirs making it more visible and long term oriented. The strategy that they should implement as Roberto said should be changing his positioning, what its really hard once its made. Because implicates a lot of effort and resources.  Entertainment, as Joan and Roberto said should be his long-term goal. Because in this way they wont be obsolete when a trend changes.

Answering to Roberto they have to focus in the main core of the company, revising their portfolio, thinking which of their “products” are redundant, but I think that’s not the only way of changing the current strategy of the company. They may have the opportunity of conducing the already existing activities in a coherent and unify way. For example, they could have change the magazine that was only focused in dance music, to offer an entreating content, related with the new music trends and the different entertainment world. Covering more topics would have been a solution maybe. What do you think?