Brand Management

 Sprite is my favorite soft drink. According to Forbes Magazine, it was introduced by Coca Cola Company against 7Up about 50 years ago. Moreover, in 2015, Sprite succeed to be on the World’s Most Valuable List at number 98. (Forbes Official Website.) Day by day, this popularity spreads all over the world.[pic 1]

What is so special about Sprite is low sugar level. Compare to other products, Sprite has lower sugar content. For per 100ml it has 9gr sugar inside. (Sprite’s Website) It has also unique taste that based on lemon-lime flavors. Especially on hot summer days, a cold Sprite is like being on the pool. That freshness continues long time in the body that makes Sprite preferred.

As I mentioned above, Sprite is launched as a competitor of 7Up brand. Compare to Sprite, 7Up is more sugary and taste is so sweat that is why most of the people prefer Sprite as I do. In 1961, The Coca Cola Company saw the market opportunity and released the new product that becomes number 3 soft drink among 190 countries. (The Coca Cola Company Official Website). Not only the taste but social responsibility of the company makes the difference. For example by buying a bottle of Sprite helps people who affected by Hurricanes Irma, Harvey and Maria. These facts are why Sprite is my favorite soft drink brand.

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 Apple is a multinational technology company that founded by Steve Jobs, Steve Wozniak and Ronald Wayne in United States. They serves technological products, software and online services. In a time, the company started to acquire well-known companies like Beats, Emagic, NeXT Inc., etc. (investopedia.com) IPhone is the one of the most popular mobile devices all around the world.

IPhone is my favorite cell phone because its design is so fancy and ergonomic. Not only the quality but also high tech software is the reason why people prefer it. Almost every year, new device comes on the market. According to the Forbes, Apple is the highest profit value on the market. (Forbes Website) IPhone gives me opportunity to find anything I need in my life provided by Apple Store. This product is actually a life-savior. I can schedule my day, week and my month in every aspects that I want to put. Moreover, Siri is really good at assisting me. Although Samsung devices can also making schedules, Siri is the best for a mobile phone user. Unique shape and sui-generis design make IPhone more than a mobile phone. It is actually like being a part of community made by IPhone users. That atmosphere creates big popularity. Under the lights of these reasons, I can say that IPhone is my favorite brand.

 Nike is my best sports brand. It was founded in 1964 by Phil Knight. (Nike’s Website) Year by year it gained popularity and success especially by being sponsors on official sports teams. Today, from football to tennis, in many sports activities Nike is chosen for sport kits. According to Forbes, Nike is the most valuable brands in sports within 40 different brands. It succeed so much that owned Converse and Hurley International within years. [pic 3]

Nike is my favorite brand because its products are the best. I play football regularly and I prefer Nike’s football shoes because they give me perfect fit and comfort that I cannot find in any other brands. For example in Adidas shoes, in a short period, they are losing shape and getting loose that creates problems. In this aspect, Nike has different and better quality on the market. Another good thing about Nike is that it provides sustainability. Their sustainability innovation campaign managed to decrease level of CO2 emission to the environment. (Nike’s Website) In that term, Nike is sensible and not only protecting today but also creating healthy futures as well. That is why Nike is my favorite brand.