Breaktalk Swot

About Marketing

I. SWOT analysis Overview

1. Strength

2. Weekness

3. Opportunity

4. Threat

2.2.1 Company overview

2.2.2 Competitive advantage

2.2.3 Market positioning

2.2.4 Perceptual Mapping

2.3 Brand 3

2.3.1 Company overview

2.3.2 Competitive advantage

2.3.3 Market positioning

2.3.4 Perceptual Mapping

2.4 Brand 4

2.4.1 Company overview

2.4.2 Competitive advantage

2.4.3 Market positioning

2.4.4 Perceptual Mapping

3. Consumer analysis

4. Communication model analysis( not yet, after we already studywewill continuetoplan anddo…..)

5. Identify the IMC tool used and its objectives…..(not yet, after we already studywewill continuetoplan anddo…..)

Example:

Challenges:

As many other FMCG products, Pedigree has not been immune to the economic downturn facing the same problem. The company face the same challenges as all other pet food brands in so far as the wider market has been in recession. The problem is easy to see that the drop in consumer's disposable income filters down to the choices, they make on the shopping aisle, and forced the company to be more relevant than ever to consumers. Beside, almost of comsumers see dog food as a means to an end, but home owners don't get excited by brands. And Pedigree is a brand. In the fact, Dog owners are typically 100 percent excited