Brief History About Nike Case Study

Introduction

Nike does not give exact figures, but they estimate that average 120 million pairs of shoes are sold per year. As in 2013, Nike, Inc. owns four small companies which are Cole Han, Converse Inc., Jordan Brand and Umbro (NIKE.INC). Nike was ranked at 126th in 500 the best companies from around world in 2013. It is the one of the biggest, the most fashionable and the most profitable product companies all of the world. The purpose of this paper is to study the reason why Nike has become one of the best companies in the world. This report is going to discuss about how Nike can effect economy and ethical wrong things. Including the impact from Nike on Oregon’s economy, the global economic influences Nike companies and ethical wrongdoing (children labor) will also describes in this essay. Finally this paper will summarize all of main ideas and give the solutions to deal with wrongdoing.

1. Background Information

1.1 Brief history about Nike

Nike has rapid risen and gradually to expand production line to lower labor costs of East Asia. In the 80s, the was about $4 billion and Nike Company occupied more than 50% of the sport shoes market in the United States. Since 1986, the company's stock profit has grown average of 47% annually. According to magazine called <FOURTUNE>, in 1986 to 1996, in ten years the Nike Company became top 20 from 1000 companies that earned more money in the US. In 2000, Nike annual increased around 9.5 billion US dollars, which was more than competitors. such as Adidas and Puma. During the past 20 years, Nike has became the most successful company.

2 Giant of Nike economies

2.1 Global economy affecting Nike

Nike is the well- known brand in the world. Even Nike’s economy is not good but their GDP keeps growing up every year, because Nike Inc. is spread over the world and making it decentralize. Nike does business in different parts of the world that get the economy into trouble in several times. The reason Nike and global economy effect each other because of the global palpation gives chances to Nike, so that can go in the international market. In addition, more and more customers will know Nike any thet love their product, that way can make the countries which carries Nike’s product get the imported taxes. Nike stock has developed greatly prominent in China, particularly with the youth and sales revenue is expanding more or less 25% to 30% for every year.

2.2 The impact from Nike on Oregon’s economy

In Oregon state, there is a four story building high’s company. It is Nike office headquarters. Employees