Nike Inc Case Study

NIKE, Inc.

Nike. A well known name that is very familiar everywhere around the world. The meaning that derives the name is the best explaining for its great success. Nike means the Greek goddess of victory. Indeed, Nike has been a great success every since its debut. Bill Bowerman founded Nike in 1964, along with his good friend Philip Knight. Originally, the name for this upcoming company was at first named Blue Ribbon Sports, until 1978. These two men viewed endless possibilities for human potential and sports. From the early years of Nike, its main focus has always been to be a U.S. based footwear distributor to a global marketer of athletic footwear, apparel, accessories, and equipment that is unrivaled in the world. Nike is the world's leading supplier of athletic shoes and apparel. This Fortune 500 Company is also a major manufacturer that markets different divisions such as NIKE golf, NIKE+, NIKE pro, and Air Jordan. The Nike also has a quote "Just Do It" and the "Swoosh" for its logo.

Not only does Nike have great success in their own products, but they also have affiliates which also help to boost their profits that are successfully overwhelming. Cole Haan Inc., Converse Inc., Hurley International, LLC, and Umbro Ltd., are all apart of Nike. Nike has been around for a very long time, and there is no way that this business would ever be terminated.

Letter to the Shareholders

As I reviewed the letter from the CEO and Nike President, Mark Parker, he mentions how Nike is a growth company. In the long term financial goals that were outlined more then seven years ago, Parker Stated that the goal was to reach an inspiring $23 billion in revenue by the end of fiscal 2011. Fiscal 2008 illustrated the power of that financial model. He mentions how the strength of their team is so strong and how it continues to grow. The products that Nike