British Airways

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• 2010

At the beginning of the 2010, British airways celebrated its major anniversary on serving India during the 80 years. British airways organized special exhibitions in New Delhi and Mumbai in order to demonstrate the progress which was made during the past 80 years. On 23 June British Airways originated “a new cabin crew team at Heathrow, Mixed Fleet”(British airways, no date), which would fly both long and short destinations. This opportunity opened new workplaces for people and chances to travel and work at the same time. On 31 August, The new Boeing 777-300ER was made it first flight to Mumbai. The 777 series of the Boeing are considered to be the most popular and profitable due to their capability and efficiency. Moreover, in October all Boeings of 757s were retired. The problem was that in contrast with 737s, powered technologies in 757s were out-of-date. As a result, 757s’ fuel consumption and carriage of passengers were not profitable.( Levine-Weinberg, 2014) [pic 2]

• 2011

The history of 2011 starts with completion of mergering between British airways and Iberia on 21 January and establishing International Airlines Group (IAG). International Airlines Group is one of the largest airline groups with more than 500 aircrafts and serving millions of passengers every year. Willie Walsh was managed to be Chief Executive and Keith Williams became Executive Chairman of British Airways. On 24 January, the trading process of shares of IAG started in London and Madrid On February 19, British airways began to serve Hanada, then to Narita as well. British tourists could catch flights five days a week. In September British Airways Engineering organized Open-days at the Heathrow base. More than 13000 guests visited and got impressed by BA’s presentation. At the end of September BA introduced new brand and advertising web-site with motto ‘’To Fly, To Serve” and TV advert named ‘’Aviators”.

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• 2012

On January 18, British airways claimed that the design of the aircraft to celebrate the London 2012 Olympic and Paralympics Games would be “The Dove”, designed by Pascal Anson, British artist. Basically, the design was illustrating the bird of peace and was chosen by Tracey Emin who was working with Anson during that period. On January 20, British Airways celebrated the anniversary of 80 years of flying between London and Cape Town. In order to mark this event, BA decided to offer flights with prices with sales. Sir Ross Stainton, a chairman of BOAC and of British Airways, died aged 97 (The Telegraph, no date). He contributed a great to the world and especially for British airways. In April British Airways finished painting the first of the 9 airplanes A319s with dove art created by Pascal Anson. It took 10 teams with 950 working hours to paint A319 which serves just 132 passengers and considered to be one of the smaller plane in British airways. On June 19, OpenSkies acquainted a three-class service with Eco cabin, The Biz Bed and Premium class cabins. On 5 July Lord Marshall of Knightsbridge, founder Chairman and Chief Executive died aged 78. He was open, endlessly pleasant and responsible man who contributed a great to British airways (Adeney, 2012). In October IAG and JAL joined they forces. IAG chief executive Willie Walsh made lots of attempts to launch this business arrangement.