Business Case

Because of the high coffee consumption and current trends, we’d like to open a coffee shop in mainland China. Our Cup Coffee Shop will be located on Merchandise Street, which has high traffic counts and is known as a gathering place. We will design the space with a modern, sleek style and try to integrate it with elegance; the huge French window can give everyone sunshine and a refreshed feeling.

In regard to choosing coffee and coffee making process, we will try to ensure the high quality to satisfy every customer. Also we will offer a variety of products, not just focusing on different flavors and brands of coffee. People could also have fancy desserts, sandwiches, and other kinds of beverages in our Cup Coffee Shop. In addition, we will provide the best service and environment to customers. So people can easily relax. Surely, our convent and high efficiency services such home delivery will be welcomed by customers.

As we know, becoming a successful company can’t happen without an excellent team support. Our management team combines a variety of talent; we join our efforts together to achieve the same goals. Our professional staff will include a nutritionist to help our product development and give us suggestions. We also will have an accountant and lawyer to help us with financial issues and some other business issues, we also dividend our small investment shares to our team, not all belonging to managers. Everyone would care about our sales and profit, and care about our company. Even though the market competition is more vigorous, we will have enough confidence to become the winner and make our company more profitable .