Business Case

I/ Executive Summary:

1- Objectives:

This brand name oriented to everybody, from child, teenage, to elder. Vegetarians need to find out clearly before eat, because almost products are made by egg and milk. The biggest goal of Brodard is deploy more and more outlets in Ho Chi Minh City to serve the number of customer increasing day by day.

2- Mission:

Mission of Brodard Bakery is holding market share of sweets, with a lot of outlets around Ho Chi Minh City; defeat the others competitors like ABC, Tous les jour, Givral…

3- Key to Success:

Beside the attractive tastes that make people crazy at, Brodard also has reasonable strategic plans to make success. The most important thing is all of their cakes are made in day. It's make sure that customer always buy the newest, the most delicious cakes for their family. Besides that, they don't put any preservatives in their product, which can cause cancer if we use in long time, so it's very helpful for your life.

Now they also provide online booking on http://www.brodardbakery.com/ , customer don't need to come their outlets, just need an internet and PC, they will deliver to you as soon as possible (with shipping fee).

The top-manager has very good idea when providing specific cake in every holiday. In Mid-Autumn, they provide moon cake, which has different taste from other bakery.

In Christmas, they provide special product: Christmas cake, which very welcome by the customer.

In Woman's day, Teacher's day, Mother's day… they always make us surprise because the variety of their