Business Law

AD OF RED COW

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WHO IS THE TARGET MARKET? HOW DO YOU KNOW?

• People of all ages except the bellow 5 month child are the target market of RED COW. But the main target market of this AD middle-class people of our country.
• Thk8is AD focuses on the all age’s customer in the market.

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WHAT IS THE MAIN MESSAGE OF THE ADVERTTSEM ENT (POSITIONING)?

• The main message of this AD is ‘Poribare Pustir Bondhon’.
• An effective message focus on two things-

1. Refreshment

2. Add new items for customer taste and preference lists

Qualities of effective message-

• Seen
• Readable
• Distinctive
• Easy to understand
• Memorable

IS THE AD IN THE RIGHT MEDIUM GIVEN THE TARGET MARKET? WHY?

As it’s a “story telling” advertisement and this shows that we can consume RED COW milk powder in different ages of our life. So television is the right media to catch customer attention. Here TV media is used for-

• Mass market coverage
• Combined sight, sound
• Appealing to all senses
• Low cost per exposure
• Product demonstration
• High reach
• Repetition

WHAT DESIGN ELEMENTS HAVE THEY USED TO GET THEIR TARGET MARKET'S ATTENTION?

Story: The story is based on different stages of life cycle of the customer.

Slogan: Poribare Pustir Bondhon.

Physical setting: Consistent with the concept

Color: The AD is not so colorful and consistent with product.

Dialogue: Dialogue through with a melodious song.

Model: Models were not so glamorous so it is matched with practical life.

IS THE AD EASY TO UNDERSTAND?

Yes, the AD is easy to understand and there is symbolical approach and story.