Business Level and Corporate Level Strategies

Business Level and Corporate Level Strategies

Barbara McNair

Strayer University

August 14, 2017

Business Level and Corporate Level Strategies

Business Level Strategies

McDonalds Corporation is one of the world's most loved fast food companies that is known for its hamburgers and French fries, within the fast foods restaurants in 119 countries worldwide. The strategy that this empire takes on in business or corporate perspective, will likely adjust how it achieves both its long term and short-term goals. The efficiency of the strategy execution is crucial in determining the result of marketing planning. Marketing planning simply explains the core marketing elements of a business entity and maps out ideas, orders and happenings for both the business and employees. For McDonald as an intercontinental business entity, having a marketing plan draws a broader perspective sketched in the company's business plan. Having a business plan is vital as it states how the corporation will take the product idea and subsequently transmute that into a commercially viable proposition (Arnold & Thompson, 2005, p. 70).  In accumulation, the marketing plan efforts on specific issues that are related to product, promotion, price and place.

Addressing the above issues as well as putting them to a printed form can be highly suitable for a business outfit which in this situation is McDonalds. Marketing planning forces the corporation to analyze their business. This can be good for the personnel since the marketing plan can ultimately providing them with the necessary orientation, and be a real source of inspiration (Strauss 2008, p.32). The McDonalds permission can greatly benefit from the marketing plan.

There are four essentials that define the business strategy for the McDonalds Company in its long-term goals plan. These four elements include; merchandise, value, advancement and dwelling, which are the major players in the publicizing planning of any company expecting to be prominent in the entire business. The marketing plan simply identifies the hook for the package or product. Pricing is an approach that McDonalds as a corporation that deals with fast foods will pre-plan from time to time. The main reason for such preparation of pricing of the product is usually measured crucial for any company that needs to preserve its relevance in a competitive market (Arnold & Thompson, 2005, p. 72). It is vital for McDonalds to fully determine how each of its diverse products will be sold and equally sustain the company's significance in a competitive market.

Marketing plan draws the broader perceptions of having promotions, which are typically bases on advertising platforms. To stay applicable in a very viable market, McDonalds must ensure that several adverts are frequently run on different avenues possible. The promotions should address various products as well as any special offers within a specified period (Strauss 2008, p. 34).

Marketing planning also defines the specific place where products would be circulated. In addition, the element of place in a marketing plan should also address the exact places where the products are to be sold as well as whether they will be sold through retail stores or direct marketing. In totaling to this, the marketing planning should also be assessed with SWOT breakdown in order unsympathetically to address the company's Strengths, Weaknesses, Opportunities and Threats.