Five Different Companies Business Level Strategy
Autor: andrey • March 28, 2011 • Essay • 797 Words (4 Pages) • 2,460 Views
Five Different Companies Business Level Strategy - Business Essay
Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing our trademarks, sold in the United States since 1886, are
now sold in more than 200 countries and include the leading soft drink products in most of these countries. The Coca-Cola Company (Coca-Cola) manufactures, distributes and markets non-alcoholic beverage concentrates and syrups, including fountain syrups, in the world. It manufactures and sells non-alcoholic beverages, primarily carbonated soft drinks and a variety of non-carbonated beverages. It is operating in North America, Africa, East, South Asia and Pacific Rim, Europe, Latin America and North Asia, Eurasia and Middle East. Finished beverage products bearing its trademarks are sold in more than 200 countries worldwide.
The coca cola company follows differentiation strategy. Coca cola spends enormous amounts of money in advertising to differentiate and create a unique image for their products. It provides different products to the customers and has been very much successful in gaining a leading position among the competitors.
Amreteck® Group (AG) is a pharmaceuticals service company specializes in arranging investment funds/investors and supports mergers for the pharmaceutical companies in USA & South Asian countries. AG also helps pharmaceutical companies to export its products in Least Developed Countries (LDC) including finding local distributors and complete products registration process.
AG has signed an agreement with one of the well-known Pharmacy Company in Bangladesh to export its products to the LDC countries and arranging investment funds for its proposed second manufacturing plant in Gazipur, Bangladesh. It is involved with local Bangladeshi pharmaceutical companies to reap the benefit of low cost business environment in Bangladesh. AG is following this low cost strategy to search for new ways in reducing production cost, developing new products that can be manufactured more cheaply and marketing managers to find ways to lower the costs of attracting customers.
Toyota Motor Corporation primarily conducts business in the automotive industry. Toyota also conducts business in the finance and other industries. Its business segments are automotive operations, financial services operations and all other operations. Its automotive operations include the design, manufacture, assembly and sale of passenger cars, recreational and sport utility vehicles, minivans and trucks and related parts and accessories. Toyota pursues a combined cost leadership and differentiation strategy that is economies of scopes are relevant. A dual focus on both cost leadership and differentiation is often required across the various segments of
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