Campbell Soup - Products and Design

Campbell's soup company is a common name for most, and there's most likely at least one can of Campbell's something in most households. Whether it's the old faithful can of chicken noodle soup in the back of the cupboard just in case an unexpected sniffle comes up or a can of condensed cream of (insert your favorite) soup to help give that favorite dish flavor, most people have heard of Campbell's. While most can recognize their commercials, their logo and even their famous "Mmm Mmm good" slogan, many are not aware of the way Campbell's operates behind the scenes. Before a can of soup ever reaches neighborhood markets, there's a manufacturing process and furthermore a set of values and goals backing that process. We will describe the type of process Campbell's uses and a couple interesting and unique elements of that process that sets Campbell's aside from the rest.

Campbell’s Process Design:

Campbell soup’s design process is made to stock. Made to stock is when a company predicts sales for a specified time frame. Time frames can range from three months to a year. The advantage of this process allows production to be spread over this specified time frame. This ensures an increase in production does not over work employees. As a result, employees that are not overworked lead to improvement of efficiency in production, as well as more satisfaction, is their job. Campbell Soup's foundation of core values includes character, competence, and teamwork. This is directly demonstrated in Campbell’s decision to operate as a made to stock manufacturer directly impacting their core values.

Campbell’s Unique/Interesting:

Though there are many, one interesting element of Campbell’s manufacturing process is in its global supply chain operations. Campbell’s monitors its global supply chain through a formal