Canon Marketing Processes

In fact, organizations increasingly began to embrace the concept of marketing. They realize that when faced with strong competition that they have received closer to the market and their customers. Thus, they identify and find the following three elements:

 Personal

Canon always valued this factor to the operating activities of their marketing. The factors which are age, occupation, lifestyle and personality are the managers identify and get clear when the establishments of branches are in two major cities of Vietnam.

Saigon and Hanoi are two large and populous city of Vietnam. Lifestyles of the two places are also very different, so when preparing the marketing and advertisement they focused a lot of the lifestyle and goods to the best benefit. In Hanoi, customers want each product must be right with the money they spend. By contrast, customers in Saigon (the South) is very liberal. They only see the importance of form and style products. Therefore, these factors will affect greatly to the revenue of the company. Canon will have to improve both form and quality to the service in two locations.

 Psychology

The buyer behaviour is also influenced by four points: motivation, perception, learning and attitudes. Therefore, when considering the market realizes that South customers purchase arbitrary, North customers scheduled before coming. South customers are not pressured by psychologists assert yourself, show class and not in the habit of saving to pay for expensive products, so they tend to buy cheaper products and more shopping and more comfortable. Spend more, but only 62% planned to spend the month and not more closely as consumers Central and North. They prefer a fixed price rather than to the desert. Therefore, please make their lives more comfortable fit shopping habits.

Ho Chi Minh City also preferred marketing activities at point of