Caravan Resort Project

[pic 1][pic 2][pic 3][pic 4]

BUSINESS PLAN

“CARAVAN RESORT”

4/15/2016

INSTITUTE OF BUSINESS MANAGEMENT

Group Members

Mahira Hafesjee              14259

Yumna Shoaib                14496

Ali Jumani                       14424

Usman Imtiaz                9261

[pic 5]

Contents

Industry Analysis        

Market Potential        

Porter’s five forces        

SWOT analysis        

Threats        

Opportunities:        

Strengths:        

Weaknesses:        

Competition Analysis        

Marketing Plan        

Company Description        

Services:        

Segmentation        

Personality:        

Values and Lifestyle (VALS):        

Targeting        

Positioning:        

Product:        

 Vehicle.        

Place:        

Pricing:        

Promotion        

Digital        

Out of home marketing tools:        

Organizational Plan        

Background of the Partners:        

Roles and Responsibilities:        

Financial Plan        

Total Vehicle Cost        

Partnership Deed/ Agreement        

Future Plans        

Appendix: Marketing Research Results