Cars to Its Government Fleets as Part of a Testing Program

cars to its government fleets as part of a testing program. Hyundai has been prepared to jump into the eco-friendly future car market. And as Hyundai prepares to face off against the likes of Toyota and Honda in the global hybrid vehicle markets, Hyundai motors announced that they have been producing mass hybrid cars from 2009.

In this report, I am the creative advertising agency director for promoting of Hyundai hybrid cars, and to reply to my client on this report on my recommendations.

Especially, this report focus on communication objectives for the launch of sales, recommendation of communication strategies such as advertising, word-of-mouth, publicity, public relations and sales promotion.

At last, this report show recommend media, costs of chosen communication options and integrated communication schedule/detailed action

More than three million hybrid vehicles worldsize of audience not guaranteed and amount of prime time limited are TV's weakness. Even though TV has many weaknesses, most of vehicle brand advertise by TV. Thus we should consider how we show our advertising more effectively.

Word-of-mouth influence is often critical. Also buzz marketing cultivates option leaders. For this reason, we should show good image of new hybrid cars to people. Likewise, if we can make good perception to people we will get more customers better than we expected.

Public relations are field concerned with maintaining public image for high-profile people, commercial business and organizations and non-profit associations. It can maintain positive image and support sales effort. Public relations are to identify the target audience, and to tailor every massage to appeal to that audience. It can be a general, nationwide or worldwide audience. We should concern with public relations to try to support charity.

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