Case Analysis - Domino’s Pizza

 Daniel Blackwood

Business Policy and Strategic Planning

John Pelletier

Case Analysis Part I of Domino’s Pizza

In preparing your written case analysis, follow the steps outlined below.

•         Identify the firm’s existing vision, mission, objectives and strategies.

•        Develop vision and mission statements for the organization, if they do not have them.  If they do, analyze each to determine how they could be improved to meet the objective of a true and effective mission and vision statement.

This analysis is worth 10% of your course grade.  Proofread it carefully.  Please refer to the grading rubric.

Introduction

        Domino’s Pizza is one of the largest pizza restaurant chain in the world, with more than 11,600 locations in over 75 markets. Founded in 1960, their roots are in convenient pizza delivery, while a significant amount of their sales also come from carryout customers. Although they are a highly recognized global brand, they focus on serving the local neighborhoods in which they are situated and do business through their large network of franchise owners and Company owned stores. On average, they sell more than 1.5 million pizzas each day throughout their global system.

        A business without strategy is a business without direction. A strategy without a competitive advantage is a business without a precondition of success. Managing strategically is to make decisions and implement strategies that allow an organization to develop and maintain competitive advantage. Competitive advantage is a concept that motivates strategists to replicate the strategies that make most successful companies successful. According to this, we can learn that competitive advantage is a very important concept in strategic management. This is what I will highlight in my case study analysis of Domino’s Pizza, the ways in which they implement and execute on their mission, vision, objectives, and strategies.

Mission and Vision Statement, Objectives, and Strategies

        According to the company’s website, Domino’s Pizza mission statement is the following: “Sell more Pizza, have more fun, Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world”(Domino's Corporate, 2015) The mission statement consists of two important aspects which are Products and services offered and the Target Market (Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III and India McGraw, 2013). Both consist of three groups that meet the needs of customers, meet the needs of employees, and meet the needs of investors (Thompson, Margaret Peteraf, John Gamble, and A.J. Strickland III, and India McGraw, 2013). The Mission Statement is the company’s reason for existence and answers the question of why they exist (Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III and India McGraw, 2013). Domino’s Pizza’s mission statement is short and simple but really means more. Domino’s Pizza has been delivering high quality, affordable pizza in a timely manner since 1960, while creating a healthy atmosphere for all employees and customers (Domino's Corporate, 2015). “We strive to be number one in pizza and number one in people. At Domino’s we take pride in customer satisfaction and provide returns for all investors through high revenues and income from operations” (Domino's Corporate, 2015).