Swot Analysis of Dominos Pizza

Concept of SWOT Analysis

A SWOT analysis summarizes the main environmental issues in the form of opportunities and threats (O&T) facing an organisation. In this technique, they are specifically listed alongside the strengths and weaknesses of the organisation (S&W). The strengths and weaknesses are internal to an organisation and the technique is used to put realism into the opportunities and threats. In this way, the environment may be assessed as giving a rise to a number of possible opportunities, but if the organisation is not capable of exploiting these because of internal weaknesses then they should be perhaps be left alone.

Strengths

1. Leading pizza Delivery Company in the world

2. Global franchise operations - more than 3,500 in over 50 countries

3. Strong brand equity supported by heavy advertising & marketing campaigns

4. Supply chain & distribution network

5. It has enabled to keep pace with the technology by offering online menus

6. Effective home delivery option

7. Lower price as compared to competitors

8. Launch of mobile applications available on various platform with the feature called "Pizza Tracker"

Weaknesses

1. Slow growing and declining same-store sales

2. Weakening bottom lines due to slow growth and decline in the sales.

3. Its ambiance is not up to its competitors

4. Menu not elaborated and modified