Case Study of Jollibee Foods Corporation
Autor: jefalynlaorden • August 21, 2016 • Case Study • 419 Words (2 Pages) • 3,438 Views
FACTS OF THE CASE
- Birth of Jollibee Foods Corporation in 1978
- Founded by Mr. Tony Tan Caktiong
- Largest Food Service business
- Acquisitions: Chowking, Greenwich, Red Ribbon, Mang Inasl, Yonghe King, Hong Zuang Yuan, Burger King
- Focusing on the specific taste of Filipino Market
- Total stores of 2,951
- Popular foods: hamburgers, spaghetti special, chicken joy, french fries
- 1981, withstand the entry of Mc Donalds in the Philippines
PROBLEM AREAS
- Services of employee
- Sanitation
- Delivery system
- Supplies
- Quality of foods
POINT OF VIEW
Marketing analyst is the responsible of maintaining the sales of Jollibee Foods Corporation in the international market.
PROBLEM
Will Jollibee Foods Corporation maintain its sales in the international market or not?
OBJECTIVES
- We are the best QSR.
- The most endearing brand that has ever been.
- We will lead in product taste at all times.
- Happiness in every moment.
- By year 2020 with over 4,000 stores worldwide Jollibee is truly a GLOBAL BRAND.
AREAS OF CONSIDERATION
- JFC has a total of 4.9B net income in 2015.
- Total sales of 100.78B in 2015.
- Signed a deal worth of 2.5B with Beijing base Hong Zuang Yuan.
- Acquired 70% share of Mang Inasal for 3B.
- JFC bought out the remaining shares of GPC for 384M.
ALTERNATIVE COURSES OF ACTION (ACA)
ACA | ADVANTAGES | DIS - ADVANTAGES |
Used strategic planning | decision making | costly to perform |
risk identification | process is very complex | |
Consistency | low rate of successful implementation | |
Improve global marketing | lower cost marketing | differences in consumer needs, want, & usage patterns for products. |
consistency in brand image | differences in brand & product development & the competitive environment. | |
ability to leverage good ideas quickly & efficiently | differences in consumer response to marketing mix elements. | |
Status Quo | maintaining the operations | investment of time |
avoids price competition | price may not grab the customers interest | |
continue the flow | slow production. |
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